Janie Bryant!
Sep 30, 2011
Downy Wrinkle Releaser Spokesperson
FOR IMMEDIATE RELEASE
Contact: Megan Licursi Linda Kearns
513-404-2545 302-898-8553 OR 646-429-8905
megan@licursi.net linda@matchbookcompany.com
Janie Bryant, MAD MEN’s Emmy® Winning Costume Designer, to educate consumers on fabric care as Brand Spokesperson for Downy Wrinkle Releaser
Atlanta—The oneCARE Company today announced Janie Bryant, the award-winning costume designer for the “Mad Men” series, as the spokesperson for Downy Wrinkle Releaser®.
In her role as brand spokesperson, Janie will be developing a guide on fabric care and will provide tips on looking good on the go.
“As a costume designer and fashion designer, Janie understands the importance of fine fabrics and textiles,” says Tonya Berry, marketing director for the Downy Wrinkle Releaser product line. “We are delighted to be working with Janie to help educate consumers on fabric care and the benefits of Downy Wrinkle Releaser in keeping clothes in perfect condition throughout the day.”
“I am definitely a perfectionist about the fit, drape and look of fabrics,” says Janie Bryant “On or off the set, the clothes that I work with and wear always need to look their best. Not only does Downy Wrinkle Releaser work well on the vintage clothing I design and work with, but is invaluable for today’s modern fabrics.”
Janie recommends Downy Wrinkle Releaser as a must-have in any laundry room, desk drawer or travel bag. “I can spray it on t-shirts and other knits or wovens, smooth out the wrinkles and can get out the door in a flash,” she said.
For more information on Downy Wrinkle Releaser, please visit www.downywrinklereleaser.com.
About Janie Bryant
Fashion has always been an obsession for Emmy® Award Winning costume designer Janie Bryant. Bryant graduated Cum Laude from the American College of Applied Arts. She worked for fashion designer John Scher in New York before beginning a career as a costume designer in Los Angeles. Bryant has received critical attention for her work on both HBO’s western themed project, "Deadwood" and AMC’s “Mad Men”. In 2011, the Costume Designers Guild honored her again with her 3rd consecutive nomination for “Outstanding Costume Design for Television Series – Period/Fantasy,” for her work on “Mad Men”. For more information, please visit www.JanieBryant.com.
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About The oneCARE Company
The oneCARE Company was founded in 2007. Its stable of brands is more than 500 products strong and includes leading products in the laundry, pet and cleaning consumer product categories. Flagship products include Evercare and Dryel. oneCARE’s vision is to provide innovative solutions and superior service for healthy homes. The company is headquartered in Alpharetta, Ga.
Downy is a trademark of The Procter & Gamble Company, Cincinnati, Ohio used under license by The OneCARE Company. For more information, please visit www.onecareco.com.
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